Longyearbyen is the largest town on the Svalbard Archipelago and the northernmost settlement in the world (with over 1,000 residents) at 78 degrees north, way above the Arctic circle. Originally a coal-mining town named after the American minerals tycoon John Longyear, it is now a tourist hub for everything to do around Svalbard – cruises, hiking, adventure of all sorts. The picturesque and colorful town is located at the bottom of Longyear Valley with massive cliffs towering above it and often snow-covered. Tourist shops co-exist with snowmobiles, sleds, and avalanche barriers. Signs along the roads warn about polar bears. And everything in town is “the northernmost in the world” – northernmost church, northernmost post office, northernmost gas station, northernmost bar and so on.